The founder of Kaswu Oy, Mikko ”OJ” Ojanen (born 1976) has worked in the training industry for almost 15 years. Graduated from the Jyväskylä University Department of Teacher Education as well as the Jyväskylä University School of Business and Economics, Ojanen got the spark to develop his Kaswu –training methods working as a telephone subscription salesperson, while completing his teacher training in 2000. His boss at the time was encouraging and in the inspiring surroundings Mikko came up the idea of utilizing teaching methods better also when doing sales. In order for sales work to be successful, your relationship with your co-workers needs to be in shape because the atmosphere of the work community reflects on to the client. As a result of this revelation, the first of three non-fiction books penned by Mikko, the now sold out Kaswu, was published in 2008. The book offers its readers a simple method to improve sales skills and interaction situations in everyday life.
The pillar of our method and the promise we make to our clients is represented in the word “tuplawarmista” meaning DoubleCheck. Why do we spell it with a “w”? This is related to a story from our founding year in 2011. You can hear this story from our clients who insist Kaswu Oy preserve this slightly unusual written form.
Mikko “OJ” Ojanen is constantly on the lookout for better training solutions with his clients and team of experts. Known as a very thought provoking trainer, Mikko said in an interview for Kauppalehti Optio in 2009, “It may be that I’ll never find the perfect solution for developing learning and training, but at least this search keeps my mind alert and active all the way till my retirement days. Continued and persistent development work pre-empts the danger of stopping.”